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Lost in the Tardis

Is Apple Killing the MacPro

After reading this report from AppleInsider I wrote the following letter to Apple and left it to them as feedback. I know they won’t listen and don’t really care, but I sure do.

AppleInsider is reporting that Apple is considering killing the MacPro as it is no longer profitable.

What I don’t think you get is how many graphics houses and editing houses will be leaving the Mac completely if this happens.

Without NVIDIA cards you can barely edit with Premiere Pro or even use programs like SMOKE, and if the artists are going to move to PC, there whole facilities will go PC, and Apple will lose a lot of it’s coolness, and a lot more business than they think they will.

AVID already gives you PC and Mac Versions on one disc, and without a MacPro, and it's PCI cards you lose a lot of functionality, like AJA or Blackmagic cards (and no the thunderbolt cards are not as good, and there is no SAS storage solutions for thunderbolt).

Still an Alienware is looking better and better. Kick ass NVIDIA graphics make it the only choice for an editing laptop (since Premiere Pro needs an NVIDIA card), and if the MacPro goes, then it is time to move PC.

I already feel betrayed by you for what you did to Final Cut Pro X, as I have been an avid Final Cut Pro supporter since version 3, and Final Cut Pro X is not it's replacement, but a program that has some of it's functionality and is not superior to AVID or Premiere Pro, and if you get rid of the MacPro that will be the last straw.

I am not a windows fan, and think the fact that the main programming language for Windows 8 being HTML 5 is just shooting themselves in the foot, but at least I can use high end graphics and will still have PCI slots!

Please Apple I love you, and have since my Apple IIC, but more and more it looks like you are leaving me the graphic pro and video editor behind, and it makes me sad, but you are making a PC and windows look more and more attractive.

Please keep making MacPro's and keep updating them (quicker than you have been) and make them compatible with more graphics cards, because we will keep buying them, but if you stop making them we will be leaving the Mac in Droves.

Jonah Lee Walker
Video Editor and Graphics Artist
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Created by Jonah Lee Walker 2011