Dylan Reeve says Apple has Abanonded Pros
This is how he ends the article:
Businesses in the film and TV industry, that have to deliver a product to a strict standard within a strict deadline, can’t pin their hopes on a future upgrades or the next version while relying on an increasingly ageing product that has been EOL’ed. They need certainty and at the moment the only certainty that exists with FCP is that the current version has no future hopes and the current version isn’t suitable for their work. They have no choice but to look elsewhere.
It simply makes no financial sense for Apple – selling a $300 product that appeals, as is, to millions of people – to pursue a small market with very specific and complicated demands.
In the end Final Cut Pro X will be a success, it is a powerful and innovative application. But it will no longer be a big part of the film and TV post-production industry.
FCP X will work for a lot of the smaller people, and will eventually, with a slew of plugs in (driving it’s price right back up to what it used to be) will do even more, but it will never be the the pro app that it once was. Apple has nixed that market, and it is just too bad they don’t have the decency to rename FCP X into iMovie Pro to show that they really are going a completely new direction and instantly saying to all pros that they need to find another home, instead of doing it in such a backhanded way.